Acceptable Use Policy

Effective Date: 17 July 2026 | Version: 1.0 | Governing Law: Republic of Kenya

1. Purpose & Scope

This Acceptable Use Policy sets out standards of conduct for all Users of Mvuvi BlueConnect, including MAMASAMAKI (fish traders), Partners (storage facility operators), and ADMINs. It supplements the Terms of Service.

2. Prohibited Activities

  • Illegal Activities: Fraud, corruption, environmental crimes, theft, violence, IP infringement, tax evasion, health/safety violations.
  • Platform Integrity: Interference with operations, exploiting vulnerabilities, circumventing bans, impersonation, reverse engineering, overloading systems.
  • Harassment & Abuse: Harassment, threats, discrimination, doxxing, bullying.
  • Financial Fraud: Payment fraud, pyramid schemes, money laundering.
  • Spam & Misuse: Spam, phishing, malicious links, abuse of support channels.

3. Content Standards

Facility listings must be accurate and truthful, with real photos and valid documents. Bookings must contain accurate contact information and realistic dates. User communications must remain professional and respectful.

4. Content Moderation

We employ a three-tier moderation system: (1) Automated DTO validation and keyword filters, (2) Human ADMIN review before publication, (3) Escalation for complex cases. All enforcement actions include a written statement of reasons.

5. Graduated Enforcement

  • Minor: Warning + 48-hour correction window → Content removal → Temporary suspension (7 days)
  • Moderate: Content removal + warning → Temporary suspension (7-30 days) → Permanent ban
  • Severe: Immediate permanent ban (fraud, safety threats, illegal activity)

6. Appeal Process

Users may appeal enforcement actions by submitting a written appeal to appeal@mvuvi.co.ke within 14 days. Appeals are reviewed by a neutral ADMIN within 7 business days. The outcome is final, but users may escalate to the ODPC or Kenyan courts.

7. Reporting Violations

Report violations to report@mvuvi.co.ke or via the in-platform reporting mechanism. Include the type of violation, URL/identifier, description, and supporting evidence. We acknowledge within 24 hours and resolve within 5 business days.

8. Transparency

We publish annual transparency reports detailing enforcement actions, complaints received, and resolution times. Moderation records are retained for 7 years and are available to the ODPC and law enforcement upon request.